In Jscinteractivo’s view, an organization is a living, reflexive, conversational, and interdependent entity dwelling upon the Oikos: the planet, our home, our life (the crux). That is, its life is continuously coping with ecobiopsychosocial patterns. They have functions, beliefs, needs and learning process likewise individuals. As human beings we are the “cells” that assemble their existence, and harnessed by thinking, language, communication and action this system is brought into being. Hence the importance of encouraging meaningful conversations that allow a conscious, articulated and healthy growth of business organizations and its surroundings.