The Jscinteractivo’s essential purpose is: to contribute to the evolution of organization as specie. By means of such declaration we are basically aiming for revitalizing the idea of “business” in an organic/systemic manner. These are some of the fundamentals that encourage our everyday job:
- A “brand” is a “being”.
- An “strategy” is a “dynamic”.
- There is no room for “taglines” but “promises”.
- No using “tools” but scoping out “patterns”.
- No attempts on “reputation” but “interdependencies”.
- Economic capital is not separated from the Ecobiopsychosocial Capital.
- Enhance the Ecobiopsychosocial Capital means healthy environment, healthy economics, healthy relationships, love and good longevity.
- Common war language is excluded, e.g.: attack on the market, target group, guerrilla marketing, the enemy, bombard with advertising, weaken competitors, and so on…
- Openness to change for breaking assumptions.
- Conscious conversations allow reaching goals.